Digital Marketing & eCommerce Accelerator (DMEA)

Drive topline growth as an AI-savvy next-gen digital marketer

Upskilling made affordable

Up to 95% SkillsFuture subsidy

SSG Mid-Career Training Allowance Eligible

Offset remaining course fee with SkillsFuture credits

Upcoming Course Dates

March 9, 2026
Digital Marketing & eCommerce Accelerator

Become a full-stack, Gen AI-savvy digital marketer equipped to deliver high-performing campaigns across digital platforms. Download course details Perfect for future marketers charting a career in a digital-first landscape.

Cost Table

Cost Table

Most RISE Learners Pay $0 Out-Of-Pocket

*Subsidies received may vary depending on eligibility.

Your Next Career Role

  • Digital Marketing Specialist
  • Content Specialist
  • Social Media Manager
  • Copywriter
  • Public Relations Executive
  • SEO Specialist
  • eCommerce Manager
  • Brand Specialist
  • Performance Marketer
  • Public Relations Executive

What You’ll Learn

AI-Driven Marketing
Master key digital marketing channels and Gen AI tools to
optimise marketing strategies with data-driven insights

Strategic Problem-Solving
Develop problem-solving skills through real-world BCG-inspired case studies and hands-on analysis tasks

AI & Industry Tools
Harness Gen AI and digital tools to craft personalised campaigns that engage and convert across channels

Real-World Capstone Project
Design and deliver a full-funnel digital marketing plan through a hands-on capstone project

Tools You’ll Work With

We’re hands-on from day one. You’ll use:

*All logos and company names are the property and trademarks™ or registered® trademarks of their respective owners. No affiliation, association, or endorsement is implied.
**The tools featured are representative of what you may encounter during the programme. Actual tools may vary by course, use case, and availability.

Hear From Our Learners
Learner
“I am blown away by the structure, rigor and professionalism of this program, including the strong industry orientation and focus – it is like a cram school for those who want to get a leg into the digital industry”
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Learner
“Very application focused, I can directly apply the tools and methodologies learnt in my job.”
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Learner
“Live classes and coaching sessions by trainers are super enriching given their industry insights and consulting experience. The best part is the Capstone also allows us to exercise and apply our learnings in a safe working environment.”
Read More

MEET YOUR TRAINERS

Learn From Industry Experts

Led by seasoned experts with deep industry experience in digital strategy, innovation, and organizational transformation.

Julie Wang
BCG Global Principal Trainer
Digital Marketing & eCommerce
Azhar Katib
DMEA & OSM Trainer
Aparna Bharadwaj
Managing Director & Senior Partner, BCG
Serene Lam
DMEA & OSM Trainer

Frequently Asked Questions

  • How do I apply to RISE for Business?

    Please submit your expression of interest here. Someone from the RfB team will contact you.

  • How do I know which learning topic is best suited for my company?

    We encourage you to do your own research into which of the digital specializations fit your career goals and the pressing needs of your company. We will also assist you by assessing your capabilities and guiding you towards a pathway that will most likely lead to the best business outcome.

  • How do I know which learning topic is best suited for my company?

    The course fee is 90% subsidized for SMEs with more than 30% local shareholding. For non-SMEs, the subsidy will be 70%. Due to the unique structure of the programme, the out-of-pocket expense will be limited.

  • What is the mode of learning?

    The training is conducted via a hybrid model, a combination of virtual and in-person sessions. There is also a self-paced learning of up to 20%.

  • As an employer, how many employees can I register for RfB?

    There is no limit of people that you can sign up.

  • What is the required time commitment?

    Participants will undergo a 16-week training with a cadence of 8h weekly and self-paced learning, designed to specifically minimize disruptions to normal business operations.

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