“The BCG DMEA course helped me grow in ways I didn’t expect. The trainers were experienced and shared real-world insights that made the lessons practical. Learning through hands-on assignments and open discussions, gave me a chance to hear from classmates from different industries and that gave me fresh perspectives. One big milestone for me was leading a team for the first time — it pushed me out of my comfort zone, but I’m really glad I did it. The support from my teammates and mentor meant a lot and made the journey even more meaningful.”

“Through this programme, I gained practical skills in strategic marketing and customer insight analysis. I learned to use digital tools such as Meta Ads and Google Analytics to drive campaign performance. The collaborative environment with peers from diverse industries was especially enriching. Our discussions pushed me to think more critically and approach challenges from new angles. This experience boosted my confidence and helped me apply modern marketing tools more effectively in real-world scenarios.”

“Completing the Digital Marketing & eCommerce Accelerator course with BCG has been a transformative experience. Not only had it provide me with cutting-edge insights and practical skills that have significantly enhanced my ability to strategize and execute digital marketing campaigns, the dedication and encouragement from the trainers and course administrators also made this journey very fruitful. The course's real-world applications, combined with expert guidance, empowered me to approach marketing challenges with a data-driven and customer-focused mindset.”