Omnichannel Sales & Marketing (OSM)

Empower your team with digital skills that turn clicks into conversions, and strategies into business wins

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This Course Is For Learners Seeking To:

Drive business impact with in-demand marketing skills

Turn data insights into smarter, business-aligned decisions

Harness Gen AI & digital tools to optimise content, targeting and ROI

Develop & execute a full-funnel marketing plan with confidence

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How Does OSM Benefit Your Business?

  • Receive 1:1 BCG expert coaching to solve your real marketing challenges
  • Equip your team with industry-ready digital skills & Gen AI tools
  • Leave with a full-funnel, omnichannel marketing plan tailored to your business goals

Learning Outcomes

Turn Clicks into Customers with AI-Powered Marketing

Leverage Gen AI to accelerate content creation, campaign planning, and personalisation at scale

Integrate digital and physical channels to deliver
a seamless, end-to-end customer experience 

Use data and analytics to optimise channel performance, improve ROAS, and scale high-impact strategies

Design & deliver a full-funnel omnichannel marketing plan tailored to your business

Meet Your Trainers

Learn from active industry practitioners & BCG experts

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Julie Wang
BCG Global Principal Trainer
Digital Marketing & eCommerce
Serene Lam
DMEA & OSM Trainer
David Setiawan
DMEA & OSM Trainer
Azhar Katib
DMEA & OSM Trainer
Ivan Wong
DMEA & OSM Trainer

*Trainers may vary by cohort

AI & Industry Tools Covered

*All logos and company names are the property and trademarks™ or registered® trademarks of their respective owners. No affiliation, association, or endorsement is implied.
**The tools featured are representative of what you may encounter during the programme. Actual tools may vary by course, use case, and availability.

Hear from our OSM Graduates

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Seng Hock
“The Omnichannel Sales and Marketing (OSM) programme equipped me with practical skills in integrating online and offline sales strategies, data-driven marketing, and customer journey optimization. Through real company case studies, I was able to better understand key concepts and apply them directly to my business. I especially valued the opportunity to exchange ideas with classmates, which broadened my perspective and sparked new strategies. This experience has not only enhanced my marketing capabilities but also contributed to the growth and transformation of my business.”
Omnichannel Sales & Marketing Graduate, 2025
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Angeline
“The RISE for Business Omnichannel Sales & Marketing program equipped me with cutting-edge digital marketing skills, enabling me to master strategies in SEO, social media, and content marketing. It was instrumental in achieving my goal of creating data-driven marketing campaigns that significantly boosted our online engagement. What I enjoyed most about the program was the exceptional quality of the mentors' and the comprehensive content.”
Omnichannel Sales & Marketing Graduate, 2024
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Francois
“Digital Marketing is the new battlefield of business so businesses need to acquire the understanding of "the art of war" in this battlefield. BCG RfB Digital Marketing achieves this perfectly with a combination of learning sessions and practical working sessions under the guidance of professional mentors who share their experience and help the learners deliver a real practical outcome applicable to their business. I recommend the program BCG RfB Digital Marketing not only to all marketing practitioners but also to senior management.”
Omnichannel Sales & Marketing Graduate, 2025
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Course fee overview

Upskill Your Team with Subsidy Support

Enjoy up to 90% SkillsFuture and additional subsidies, with remaining fees further reduced by SFEC and Absentee Payroll support.

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*Eligible SME learners may use SkillsFuture Enterprise Credit (SFEC) to offset up to 90% of the remaining course fees. T&Cs apply.

Sign Up for Omnichannel Sales & Marketing Now

Unlock advanced digital marketing & Gen AI skills
with RISE for Business.

Register Now

FAQ

Frequently Asked Questions

  • What makes the Omnichannel Sales & Marketing (OSM) course unique?

    The Omnichannel Sales & Marketing (OSM) course lets you bring a real sales & marketing challenge from your organisation—such as increasing acquisition, optimising channel mix, or improving retention— and solve it with BCG expert support. You’ll apply your new skills to drive immediate business impact and walk away with a personalised omnichannel strategy and execution roadmap tailored to your goals.

  • Is the Omnichannel Sales & Marketing (OSM) course beginner-friendly?

    Yes. OSM is designed for professionals without a formal marketing background who want to understand how digital channels drive business growth. It equips you with the fundamentals of customer journeys, performance marketing, and sales enablement, so you can engage more strategically in your role. Whether you’re in sales, product, or operations, this course helps you contribute to marketing initiatives and collaborate more effectively with cross-functional teams.

  • Does the Omnichannel Sales & Marketing (OSM) course cover both B2B and B2C marketing strategies?

    The Omnichannel Sales & Marketing (OSM) course covers both B2B and B2C marketing strategies. The course is designed to help you understand how digital channels, content, and customer journeys differ across business and consumer contexts. Whether your organisation targets businesses or end consumers, you’ll learn how to craft and contribute to effective marketing strategies tailored to each audience.

  • Which roles are best suited to take the Omnichannel Sales & Marketing (OSM) course?

    OSM is suited for professionals in marketing, sales, product, or customer experience roles — as well as anyone looking to understand digital channels and contribute to growth initiatives.

  • Will I receive a certificate at the end of the course?

    Yes, you will receive a RISE by BCG U certificate upon completing the course, provided you meet the minimum attendance and assessment requirements. The certificate is OpenCert verifiable and can be shared on LinkedIn. In addition, digital badges are awarded to top-performing learners in projects, which can also be showcased on LinkedIn.

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