“The Omnichannel Sales and Marketing (OSM) programme equipped me with practical skills in integrating online and offline sales strategies, data-driven marketing, and customer journey optimization. Through real company case studies, I was able to better understand key concepts and apply them directly to my business. I especially valued the opportunity to exchange ideas with classmates, which broadened my perspective and sparked new strategies. This experience has not only enhanced my marketing capabilities but also contributed to the growth and transformation of my business.”