“For 40 years, traditional marketing worked for us. But over time, we hit a ceiling — our digital presence simply was not enough to convert high-intent leads. Through AIMS, we learned how to use AI to anticipate what our customers were searching for, build targeted content around their pain points, and reposition WSS as a trusted expert source online. We also learned how to apply Answer Engine Optimisation (AEO) strategies, which helped us get found on AI-powered platforms before our competitors. We have seen a significant shift in our quality of leads, with a higher conversion rate from initial inquiry to project confirmation.”