Frequently Asked Questions

  • What makes the Omnichannel Sales & Marketing (OSM) course unique?

    The Omnichannel Sales & Marketing (OSM) course lets you bring a real sales & marketing challenge from your organisation—such as increasing acquisition, optimising channel mix, or improving retention— and solve it with BCG expert support. You’ll apply your new skills to drive immediate business impact and walk away with a personalised omnichannel strategy and execution roadmap tailored to your goals.

  • Is the Omnichannel Sales & Marketing (OSM) course beginner-friendly?

    Yes. OSM is designed for professionals without a formal marketing background who want to understand how digital channels drive business growth. It equips you with the fundamentals of customer journeys, performance marketing, and sales enablement, so you can engage more strategically in your role. Whether you’re in sales, product, or operations, this course helps you contribute to marketing initiatives and collaborate more effectively with cross-functional teams.

  • Does the Omnichannel Sales & Marketing (OSM) course cover both B2B and B2C marketing strategies?

    The Omnichannel Sales & Marketing (OSM) course covers both B2B and B2C marketing strategies. The course is designed to help you understand how digital channels, content, and customer journeys differ across business and consumer contexts. Whether your organisation targets businesses or end consumers, you’ll learn how to craft and contribute to effective marketing strategies tailored to each audience.

  • Which roles are best suited to take the Omnichannel Sales & Marketing (OSM) course?

    OSM is suited for professionals in marketing, sales, product, or customer experience roles — as well as anyone looking to understand digital channels and contribute to growth initiatives.

  • Will I receive a certificate at the end of the course?

    Yes, you will receive a RISE by BCG U certificate upon completing the course, provided you meet the minimum attendance and assessment requirements. The certificate is OpenCert verifiable and can be shared on LinkedIn. In addition, digital badges are awarded to top-performing learners in projects, which can also be showcased on LinkedIn.