Digital Sales & Marketing

Learning Outcomes

•  Develop a business and digital orientated mindset and skillset through structured problem solving, digital use cases and how to build a business case directly from BCG’s own toolkits

•  Understand the current digital & technology landscape (AI, Blockchain, Big Data etc) and how it impacts business outcomes

•  Learn how to leverage the latest digital marketing channels and strategies to reach new customer segments and maximise lead conversion

•  Learn the fundamentals on e-commerce, market trends and insights through case studies

•  Create an effective digital presence for a business to drive e-commerce sales

•  Apply pricing and promotion strategies


Business essentials

  • Structured problem solving (Learn from BCG’s toolkit)
  • Build a business case
  • Business communications

Digital essentials

  • Digital transformation
  • AI and data analytics
  • Data visualization
  • Introduction to human centered
    design and user research
  • Journey mapping and ideation


  • Social Media Marketing
  • SEO & SME
  • Display/Video Marketing
  • Content/E-mail Marketing
  • Marketing Plans & Managing Campaigns
  • E-commerce fundamentals
  • Pricing & Promotion
  • Setting up an effective Lazada storefront
  • DTC and alternate channels