Learning Outcomes
• Develop a business and digital orientated mindset and skillset through structured problem solving, digital use cases and how to build a business case directly from BCG’s own toolkits
• Understand the current digital & technology landscape (AI, Blockchain, Big Data etc) and how it impacts business outcomes
• Learn how to leverage the latest digital marketing channels and strategies to reach new customer segments and maximise lead conversion
• Learn the fundamentals on e-commerce, market trends and insights through case studies
• Create an effective digital presence for a business to drive e-commerce sales
• Apply pricing and promotion strategies