Curriculum
• Driving next-gen digital sales (B2C e-commerce acceleration, B2B channels)
• Pricing & promotion optimization
• Maximising sales force effectiveness
• Analytics & customer insights
• Digital marketing and sales funnel
• Integrated marketing strategies
• SEO and SEM (Google Ads/SA 360)
• Social media marketing (FB and Instagram)
• Content marketing
• Campaign setup and execution
• Structured problem solving (learn from BCG toolkit)
• Building business case (learn from BCG toolkit)
• Storylining, presentation and communication (learn from BCG toolkit)
• Human-centered design and Design thinking
• Digital use case and lifecycle
• Business excel modelling
• Agile (new ways of working in digital teams)
