Digital Sales & Marketing


•  Driving next-gen digital sales (B2C e-commerce acceleration, B2B channels)

•  Pricing & promotion optimization

•  Maximising sales force effectiveness

•  Analytics & customer insights

•  Digital marketing and sales funnel

•  Integrated marketing strategies

•  SEO and SEM (Google Ads/SA 360)

•  Social media marketing (FB and Instagram)

•  Content marketing

•  Campaign setup and execution

• Structured problem solving (learn from BCG toolkit)

• Building business case (learn from BCG toolkit)

• Storylining, presentation and communication (learn from BCG toolkit)

• Human-centered design and Design thinking

• Digital use case and lifecycle

• Business excel modelling

• Agile (new ways of working in digital teams)