Digital Sales & Marketing

Course Introduction

In this new digital era, sales and marketing teams focus on their strategies and actions keeping in mind the buyers’ problems and opportunities. They are a game-changer if executed properly and are pivotal to increasing efficiency and growth across organisations. Whether you are looking for a career transition into a digital marketing role or planning to enhance your profile by adding these highly demanded skills, RISE’s Digital Sales & Marketing course is for you! You will get to learn about key elements of Digital Marketing, ways to engage your audience better by using the right channels, building and pricing your e-commerce business and get opportunities to apply these skills in solving real-life business problems with our industry partners! What’s more? RISE will also help you be job-ready through career workshops, mentorships, interview preparation and mock interviews!

Course Duration

Full time track duration: 10 weeks

Part time track duration: 18 weeks

Learning Outcomes

  • Develop a business & digital orientated skillset using structured problem solving, digital use cases and building a business case directly from BCG’s own toolkits
  • Understand how Digital Marketing & eCommerce act as key channels of growth for your business.
  • Get an in-depth and hands-on understanding of key digital marketing topics like social media marketing, paid social, SEO, paid search (SEM) and how to optimize such channels to achieve desired efficiency
  • Learn how to leverage key performance marketing channels like Display/Video Marketing, Email Marketing and Programmatic buying
  • Understand what it takes to create a mature digital marketing brand by deep diving into strategic full funnel marketing and using technological and organizational levers to achieve best in class maturity
  • Create an effective digital presence on ecommerce platforms to drive sales using D2C strategy, conversational commerce and omnichannel strategy
  • Apply pricing strategies and learn about best practices to sell on marketplace

TOPICS COVERED

Business essentials

  • Structured problem solving (Learn from BCG’s toolkit)
  • Build a business case
  • Business communications

Digital essentials

  • Digital transformation
  • AI and data analytics
  • Data visualization
  • Introduction to human centered
    design and user research
  • Journey mapping and ideation

Specialization

  • Social Media Marketing
  • Search Marketing (SEO & SEM)
  • Performance Marketing (Display/Video, Programmatic, Content/E-mail)
  • Digital Marketing Maturity & Marketing Measurement
  • Fundamentals of Ecommerce
  • DTC and Conversational Commerce
  • Omnichannel and CRM
  • Selling on Lazada/Amazon
  • Pricing strategy